How did a simple idea to showcase Dexter’s new brand and new South Granville location turn into umbrellas and standing outside on the coldest, wettest day in December?
Take one new logo
When it came to creating the first items bearing the new Dexter logo, there were lots of ideas on the table. But we wanted something different. Something bold. Honest.
All the traits that inspired our updated brand demanded a fresh approach. One that better spoke to both Dexter’s history and our future—combined with our trio of new, signature greens, of course. There were lots of options. But this was Vancouver—if there’s anything that sums up a west coast winter, it’s rain. And if there’s one thing that sums up Dexter Realty, it’s going the extra mile to make sure people are covered.